The potential to ingress data from third party providers to get a more complete understanding of the new customer is mouth-watering. Public databases, other financial institutions consumer reporting agencies and many other avenues are all potential sources of information on new customers.
Organizations want to be able to collect data more frequently and from diverse sources at any given time. Big Data provides the pliability and comfort of obtaining substantial information at your fingertips.
As the data ecosystem grows, options for data visualization and pattern recognition uncover trends, and actionable insights to help your business understand customers, markets and trends. Data is everywhere, but to make sense of what it means, what it can do, and where it can take you, is the real trick.